IPL Rights E-Auction Completed, Total Rights Sold for Rs. 48,390 Crore
From Next Year Total 94 IPL Matches Played & Duration is 2.5 Month
IPL now comes among the top-most sporting properties alongside US’ National Football League, NBA, and England’s English Premier League as the most-watched sporting event on the planet.
Viacom18 bags digital rights with its winning bid of Rs 23,758 cr.
Reliance Industries-owned Viacom 18
India has seen a digital revolution & the sector has endless potential.
STAR INDIA wins India TV rights with their bid of Rs 23,575 crores.
STAR INDIA wins India TV rights with their bid of Rs 57.5 crore/game paying to BCCI.
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Media rights for two other global regions - the Middle East (INR 205 crore/US$ 26.27 million approx.) and the USA (INR 258 crore/US$ 33.06 million approx.) - go to Times Internet.